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Open Mic Blog - Creative Partners

A louder voice always gets more attention. Let us take you to ELEVEN!

Gone are the days of going door-to-door and cold calling to promote your brand. Today, companies are turning to digital marketing — one of the fastest-growing forms of advertising. Email marketing is an especially effective medium in that genre. Email marketing is a tool that marketers use to communicate with new and pre-existing customers. It’s […]
Author: Brandon Berte
Posted: January 26, 2016, 6:53 pm
Telling a story through advertising is one of the most effective ways to run a successful and engaging campaign. However, mastering the art of visual storytelling is certainly no easy task. The narrative that you choose to run with must coincide with your brand ideals and, more importantly, it should be in line with the […]
Author: Brandon Berte
Posted: January 21, 2016, 7:45 pm
Adopting a brand voice, if executed correctly, allows a company to take on a personality of its own, which can be very beneficial when appealing to consumers. While it may seem simple, crafting a brand identity can be difficult, especially if you don’t know where to begin. To help get your creative juices flowing, here […]
Author: Brandon Berte
Posted: January 19, 2016, 7:33 pm
There’s no doubt about it — promoting your brand doesn’t come cheap. And while the TV industry has been rocked to its core in recent years, it’s still the most effective channel (pun intended) for advertising. For cash-strapped businesses, TV ads may seem out of the question. Fear not! Follow these tips for TV advertising […]
Author: Brandon Berte
Posted: January 14, 2016, 5:29 pm
You’ve probably noticed it before: You’re shopping online for a new pair of shoes, umbrella or book. Whether or not you make a purchase, ads for the items you browsed seem to show up everywhere — across social media, sandwiched between every article you read, next to Google searches, and even in apps. This is […]
Author: Brandon Berte
Posted: January 12, 2016, 10:07 pm
Brands have used storytelling to attract customers for more than 100 years. One of the earliest examples is “The Michelin Guides,” a 400-page manual on car maintenance, which was written in 1900. The literature perfectly blended storytelling and useful car maintenance tips. Content marketing is just another way for brands to tell their story. And […]
Author: Brandon Berte
Posted: January 8, 2016, 6:52 pm
Any brand chasing relevance must employ current search engine optimization (SEO) techniques to keep the traffic coming. Are you targeting the right keywords for your business and its audience? If your website’s search, traffic and conversion aren’t where they should be, follow these tips: Google Keyword Planner— This tool is not just for pay-per-click (PPC) […]
Author: Brandon Berte
Posted: January 5, 2016, 6:35 pm
Ready or not, 2016 is right around the corner. We recently discussed which social networks are poised to explode in the new year. Today, we’ll take a broader look at trends expected to make waves across the social web over the next 12 months: Immediate sharing— Social media has been “in-the-moment” for years, and in […]
Author: Brandon Berte
Posted: December 30, 2015, 9:49 pm
It’s not the holiday season unless every TV ad brings you to tears — whether by sadness or joy. And it should come as no surprise; after all, the best ads evoke strong emotion. Below, we’ve rounded up some of our favorite holiday campaigns of the year: 1. Edeka This TV spot for German supermarket […]
Author: Brandon Berte
Posted: December 22, 2015, 10:50 pm
It’s the holiday season, which means advertisers are trying extra hard to tug at our heartstrings. We’ve already seen a plethora of heartwarming holiday ads for 2015, but today we’re going back in time. Below we take a look at some of our favorite holiday campaigns ever: 1. M&Ms – “Faint” (1996) Nobody can forget […]
Author: Brandon Berte
Posted: December 18, 2015, 8:33 pm

 

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