As Vice President of CPW PR | Creative Partners/West, Melinda Peffer is responsible for the supervision and management of public relations and marketing communications initiatives, including media relations, community relations, special events, speaking opportunities and the development of strategic marketing and advertising programs.
With nearly 15 years of experience, Ms. Peffer has developed and implemented award-winning campaigns for a wide range of professional services companies throughout the United States, Europe and Asia. Her diverse knowledge in marketing communications includes business-to-business and business-to-consumer media relations, public awareness campaigns, cooperative initiatives, sponsorship/speaking opportunities; copy development for television, radio and print advertisements; direct mail programs, as well as web site concept and copy development.
Ms. Peffer has received numerous awards from the Public Relations Society of America (PRSA) and other professional organizations, including four PRism Awards the highest honor presented by PRSA for recognition of excellence in public/media relations. She has also been the recipient of several community outreach awards for her development of county and statewide public awareness campaigns. In fact, two of the three campaigns developed and executed in 2000 are still being implemented today.
She received a bachelor’s degree in communications specializing in public relations from the University of Dayton in Ohio.