A. Price Carter, Senior Vice President, Client Services
Price has been involved in the creation and management of integrated marketing communications campaigns for 28 years, on both the client side and agency side of the business. He heads up Creative Partners Consumer Marketing Group.
He began his career in Direct Marketing at Boston-based Epsilon, managing both non-profit and commercial accounts that included the United Airlines, Sunbeam and Hertz Rental.
From there, he joined ClarkeGowardFittsMatteson, a full service Boston agency as an account manager for clients including BankBoston, Prudential Realty, FootJoy, Eastpak. Au Bon Pain and California Paint.
In 1990, Price moved to the client side as a regional director of marketing for Comcast; and then as senior vice president of communications for State Street Global Advisors. Before joining Creative Partners, he worked as a management consultant at American Management Services. His role was to analyze clients’ marketing efforts, market image and positioning as it related to the bottom-line profitability of the business, and make marketing recommendations to address the identified areas of weakness.
When he’s not in the office, Price enjoys designing, rebuilding and renovating old historic homes. He is presently in the process of completely rebuilding a 150-year-old farmhouse on Cape Cod.
Price graduated from Miami University in Ohio, with a Bachelor of Philosophy degree in Marketing Media from the School of Interdisciplinary Studies.